教師著作

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Author: search.filters.author.曹校章

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    運動觀光滿意模式之研究
    (國立臺灣大學體育學室, 2014-03-01) 曹校章; 鄭志富
    目的：本研究旨在驗證日月潭國際萬人泳渡嘉年華運動觀光滿意模式。方法：以2010年9月12日實際橫渡之運動觀光客544名為研究對象，透過「日月潭國際萬人泳渡嘉年華運動觀光客滿意模式問卷」進行調查，以描述統計、結構方程模式進行資料分析。結果：以結構方程模式進行資料分析。研究結果發現，整體模式適配度與內在結構適配度指標皆符合統計標準。進一步檢視日月潭國際萬人泳渡嘉年華結構方程模式各估計參數路徑，皆達高度解釋力與顯著效果，僅在活動形象與運動觀光期望對滿意度未達顯著。結論：整體模式適配程度中的GFI與AGFI指標，趨近合理適配標準；在內在結構適配度上，潛在變項平均抽取量仍具有聚合效度。日月潭國際萬人泳渡嘉年華結構方程模式各估計參數路徑，皆達高度解釋力與顯著效果，顯見活動形象會產生高度期望，在參與過程感受之服務與期望吻合時，其價值感會正向影響滿意度，進而提升忠誠度。基此，建議相關單位除了重視活動的編排及設計，加強工作人員的訓練，設立更完善的服務站，提供安全救生服務外，透過贊助策略的運用，募集更多的企業廠商投入贊助行列，亦可與透過異業結盟，增加區域整體經濟之效益。針對未達顯著之部分，具體改善策略包含加強大陸團宣導、確切落實報到與下水管控、依照游泳能力劃分水道，亦可將活動延長為2日的活動行程，不僅可有效抒解，泳渡人潮過多之困境，更可提供多元規劃與安排。
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    臺灣地區各縣市體育館營運績效評估之實證研究
    (中華民國大專院校體育總會, 2006-06-01) 鄭志富; 呂宛蓁; 曹校章
    Studies on sports facilities in Taiwan indicated that effective performance assessment is necessary for facility management. Balanced Scorecard (BSC) could be used to assess the organization performance of sports facilities and reflect environmental changes and customers' demands. Therefore, this study appraised the operation performance of gymnasiums in eighteen counties and cities in Taiwan. A self-developed questionnaire of "Analytical Hierarchy Process (AHP) of Operation Performance Appraising County and City Municipal Gymnasiums" was used to evaluate the current performance assessment system through interview, document analysis, and the BSC. The results indicated that: First, the customers were the most important factor of all. And "customers' satisfaction" occupied over 70% in customer dimension. It showed that the customers' needs would be the core of the gymnasium operation in the future. Second, after evaluating, we could know that the financial dimension performed best in operation, followed by the internal procedure dimension. There were differences between planning and performance. Therefore, we should consider the internal and external environments to respond to the customers' needs when making plans. Third, the results showed that Taipei and Kaohsiung did best in coverall performance. On the contrary, the Tainan County Stadium had inferior performance in financial and internal procedures, and innovation and learning dimensions because of constructional factors.
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    東北角海域運動參與者運動選擇、參與動機、阻礙因素與忠誠度分析
    (臺灣體育運動管理學會, 2006-11-01) 曹校章; 鄭志富