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管理學院
管理研究所
教師著作
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教師著作
Permanent URI for this collection
http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/76833
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自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響
(
國立臺灣大學管理學院
,
2009-04-01
)
王仕茹
;
闕秋萍
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