LED Lighting Product Development and Marketing Strategies: A Business Plan for Energyled Corporation

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dc.contributor蕭中強zh_TW
dc.contributorHsiao, Chung-Chiangen_US
dc.contributor.author范嫣zh_TW
dc.contributor.authorFan, Yenen_US
dc.date.accessioned2019-09-03T09:53:24Z
dc.date.available2018-09-16
dc.date.available2019-09-03T09:53:24Z
dc.date.issued2018
dc.description.abstractnonezh_TW
dc.description.abstractEnergyled Corporation has been doing well in low temperature LED lighting for the past several years. But due to competition and the decline in the low temperature lighting market in particular, the penetration of a second niche market is needed for the company to continue to grow even further. Deep research of the LED industry was completed and found the UV LED market would be a potential market to pursue. Therefore, a business plan is proposed for developing high quality UV-B and UV-C LED light tubes and lamps, targeting the medical phototherapy and medical sterilization of the UV lighting market. Starting from research, design and prototype making to various testings of the new product, the development of the first product is estimated to take six months to complete. Total expected cost will be NTD 1,555,000 and is expected to break even five years after product launch.en_US
dc.description.sponsorship國際企業管理雙碩士學位學程(NTNU-USC DIMBA)zh_TW
dc.identifierG0106596101
dc.identifier.urihttp://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G0106596101%22.&%22.id.&
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94459
dc.language英文
dc.subjectUVzh_TW
dc.subjectLED lightingzh_TW
dc.subjectniche marketzh_TW
dc.subjectproduct developmentzh_TW
dc.subjectmarketingzh_TW
dc.subjectUVen_US
dc.subjectLED lightingen_US
dc.subjectniche marketen_US
dc.subjectproduct developmenten_US
dc.subjectmarketingen_US
dc.titleLED Lighting Product Development and Marketing Strategies: A Business Plan for Energyled Corporationzh_TW
dc.titleLED Lighting Product Development and Marketing Strategies: A Business Plan for Energyled Corporationen_US

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