Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments.
| dc.contributor | 國立臺灣師範大學管理研究所 | zh_TW |
| dc.contributor.author | 蕭中強 | zh_TW |
| dc.date.accessioned | 2016-06-03T03:03:23Z | |
| dc.date.available | 2016-06-03T03:03:23Z | |
| dc.date.issued | 2010-06-19 | |
| dc.identifier | ntnulib_tp_I0110_02_001 | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/78942 | |
| dc.language | en_US | |
| dc.relation | 32nd Annual INFORMS Marketing Science Conference, Germany. | en_US |
| dc.title | Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments. | en_US |