地方遶境文化產業開發之創作研究-以新莊地藏庵為例

Abstract

地方遶境文化是台灣傳統宗教活動中不可或缺的一環，承載著深厚的宗教信仰和社會意義，本研究以新莊地藏庵為例，探討新莊地藏庵遶境文化產業開發的創作與研究，新莊地藏庵遶境作為北臺灣重要的遶境活動之一，具有悠久的歷史和豐富的文化內涵，深受當地居民推崇與參與，然而，隨著時代變遷和產業轉型，相關地方產業面臨挑戰，地方遶境文化的連結與發展亦缺乏具體的記憶點，本研究旨在探討新莊地藏庵遶境文化與地方產業的整合與創新，以建立地方文化產業的特色與連結，研究將整理遶境、地方文化與地方產業的關係，提出適合遶境文化融入產業設計的模式和流程，透過半結構式訪談法深入瞭解當地產業的特色和需求，研究結果顯示與新莊地藏庵遶境相關的產業代表為翁裕美麥芽糖、尤協豐豆干、金合和糕餅和老順香糕餅，以及新莊地藏庵遶境的特色官將首、喊班儀式等活動更是一大特點，以上研究結果將成為創作的重要依據，產出將針對新莊地藏庵遶境產業重新設計包裝，四個產業各一款，並配合四個新莊地藏庵遶境文化特色，官將首臉譜、喊班儀式、日巡場景、暗訪場景進行設計規劃與執行，最終透過包裝傳遞新莊地藏庵遶境文化的精髓，並與當地產業深度連結，使新莊地藏庵遶境文化在地方社會與產業間的情感連結和影響力提升。Local pilgrimage procession culture is an indispensable part of traditional religious activities in Taiwan, carrying profound religious beliefs and societal significance. This research focuses on exploring the creative development and study of the pilgrimage procession culture associated with Xinzhuang Dizang Temple, which is one of the significant pilgrimage procession events in northern Taiwan characterized by its long history and rich cultural heritage, deeply cherished and participated in by local residents. However, with the changing times and industrial transformations, local industries face challenges, and the connection and development of local pilgrimage procession culture lack specific focal points.The aim of this study is to investigate the integration and innovation of Xinzhuang Dizang Temple's pilgrimage procession culture with local industries, aiming to establish distinctive characteristics and connections within the local cultural industry. By semi-structured interview to gain insights into the unique features and demands of local industries, this research identifies key industries associated with Xinzhuang Dizang Temple's pilgrimage procession, including Weng Yumei maltose, You Xiefeng dried tofu, Jinhehe cakes and Laoshunxiang cakes, as well as the Guan Jiang Shou, Han Ban ceremony and other activities around Xinzhuang Dizang Temple's pilgrimage procession are a major feature. The above research results will become an important basis for creation. The output will be redesigned and packaged for the Xinzhuang Dizang Temple's pilgrimage procession industry, one for each of the four industries, and will match the cultural characteristics of the four Xinzhuang Dizang Temple's pilgrimage procession, carry out the design, planning and execution of the Guan Jiang Shou makeup, han ban ceremony, pilgrimage procession during the day,pilgrimage procession at night. Finally, through packaging, the essence of Xinzhuang Dizang Temple’s culture is conveyed, and deeply connected with local industries, making Xinzhuang Dizang Temple improve the emotional connection and influence of environmental culture between local society and industry.