剪影圖形應用在海報設計之創作研究⎯以國際無車日形象海報創作為例

Abstract

海報作為一種戶外廣告，面對的是匆匆而過的行人，必須要在瞬間引起行人的注視和興趣，將廣告資訊深植入他們的腦海中，這種於瞬間傳達資訊的力量需靠圖形來完成，所以圖形的創意和表現成為海報設計的關鍵。從當代海報圖形的表現來看，利用多種元素以同構成新圖形的海報已經成為一種主要的表現形式且被越來越多的海報設計師所應用。於是我想研究出有效表現海報圖形創意的形式 。 首先，藉由文獻歸納出剪影的形式特點與視覺心理學要點，再探究圖形設計的創意表現方法與當代海報設計構成之訴求，以應證出異質同構的確是當代海報設計圖形表現的趨勢。最後透過剪影形式特點和同構圖形表現的原則對照與案例分析後歸納出快速表現創意的海報形式！ 本創作以國際無車日為主題以呼應剪影的跨國際圖像語言特性，在創作表現形式中也由剪影的輪廓特徵性進而強調形的創意表現，希望透過同構的剪影圖形強化海報的傳達效果。Posters, one of out-door advertisements, facing pedestrians walking by fast, must attract people’s visual attention and interest instantly and then the advertising information would be implanted into brains. This kind of strength to convey information in an instant would rely on figures. Thus, the creations and performance of figures would be a key point in poster design. Among performance of contemporary poster figures, there are more and more poster designers adopting multi-elements to isomorphism new figures and hence it has driven me to study ways to make posters perform effectively. First of all, through literature some features about patterns of silhouette and visual psychology have been sorted and induced. The creation performance of figure design and the constitution of contemporary poster design have been explored. It is found that “heterogeneous isomorphism” indeed is a trend of contemporary poster design. Through the principle comparison and case study between pattern features of silhouette and the isomorphism presentations, posters that can quickly demonstrate creativeness are induced. This study has focused on the International Car Free Day, which reflected the cross-nations’ pattern language features in silhouette. In performance styles, the profile of silhouette has also underscored the creativeness performance in shapes. It is hoped that isomorphism silhouette could enhance the presentation results of posters.