產品塑造情境之樂趣－不合理組合文具用品之創作

Abstract

在現今社會的快速變遷及日益競爭的環境下，人們心靈上的負擔和壓力已是與日俱增。且因為教育的普及與科學發達使得生活水平提升，人們對於產品的欲望，也從原本的基本需求轉為更高層次的滿足，並追求它的象徵意義與價值，將情感轉向至能帶給他們樂趣的產品之中。本研究目的除了透過文獻了解情境與樂趣在人們生活周遭的重要性與其關係，並據此以網路問卷調查出年輕消費者對於富含樂趣意象商品的設計特徵之偏好；最後綜合樂趣產品圖像的分析與問卷之結果，創作出富有樂趣的辦公室文具用品。本研究分三個部份進行探討，獲得結論如下：(1)從文獻分析結果來看，情境可視為人們內心的情感與外在的事物相互作用的故事，也正因為這種相互作用，才能使物品不再孤立，而是藉由環境營造及激發人們的主觀情感之下提升產品的價值。另外，樂趣可視為使人感到快樂的情緒。隨著日益競爭的社會，人們的心靈越來越需要快樂情緒的提振，若人們能常保持快樂的心情，可以使大腦更加活化，並擴展人們的智慧和行動，建立自己的生理與心理資源。(2)透過樂趣產品圖像的收集與分析，建立出樂趣意象的設計特徵並將產品分為三大類別：A. 造形與操作和象徵符號之關係、B. 象徵符號之外型、C. 不合理組合。經調查結果發現，年輕族群對於不合理組合的產品有著較高的喜好度，並對於產品造形較為注重。(3)本研究針對年輕族群設計創作出一系列相關之「辦公室文具用品」，應用「不合理組合」的設計手法，將「童年回憶之食物」元素反轉成為辦公室文具用品。期望使用者能藉由這系列產品，回憶童年點心的記憶，喚起內心的情感，使產品有更多想像空間與情境上的樂趣，以撫慰人心。

Under the rapid change and competitive environment of the modern society, people are with the burden and pressure increased day by day. Because of universal education and science improvement, the living standard is up-graded. Therefore, people expect more for the product to fulfill their basic need up to the satisfaction on a higher level, and people pursue the symbolic meaning and value, transfer their affection to the product which bring them the pleasure. This study is to discuss the importance and relationship of scenario and pleasure to people’s living, to connect with the result of literature review, investigate the young generation’s preference to the interesting design, and finally combine with the analysis of product image with the questionnaires via internet. Then, it will be the base of product design in the present study. There are three parts with conclusions for this study. (1)From the result of literature review, scenarios can be regarded as the interaction of human feeling with the outside world. Because of the interaction, the project won’t be isolated, but to promote the value via scenario development and stimulations to the people’s subjective feeling. In addition, the pleasure can make people experience the joyful feeling. Along with the competitive society, people need to be delighted by happiness. If the people are in happy mood, it will keep the brain active, and enhance the intelligence and activities, also set up the biological and mental resources. (2)Based on the collection and analysis of the literature and image, we set up the 3 groups, based on the design factors of the pleasant images: “A. the relationship of model, operation, and symbolic image. B. the appearance of the symbols. C. the unreasonable combination.” The research result is the younger generation prefer the product with “unreasonable combination,” and they care more for the product appearance. (3)“Stationery for Office” is to design for the young generation, applying the unreasonable combination to turn the food image of childhood memory to the office stationery. The researcher expect the users to recall their childhood memory by the series of stationery, inspire the affection, and have more fun and imagination for the product to comfort the mind.