運用隱喻手法於婚嫁商品設計之研究

Abstract

婚禮對消費者而言是一生一次的消費，也由於在認知上為一次性的消費，進而在籌備與最終的展現上期望能夠盡善盡美。結婚不僅婚禮要特別，送給新人的結婚禮物，或是婚禮發送的結婚小禮品，當然不能馬虎。對產品設計領域而言，人們追求求個性顯露的文化商品，利用隱喻設計的手法將文化情感加入商品，為婚嫁文化創意產業帶來新的希望。 然而在建構隱喻類比操作程序上，則藉由其它研究者所提出的產品意象轉化方法之相關研究，設計程序為「聯想」、「轉化」、「具化」，經實際操作探討分析，經過修正調整，作為形態聯想過程的基礎，進而衍生出本研究所提出的「隱喻造形聯想法」。以婚嫁商品設計為實際演練方式，來進行隱喻造形聯想法之設計流程。在將意象帶入產品設計中時，讓聯想的過程有其連貫性，且在聯想的思緒上，不再有盲點，使得產品設計者能更理解整個隱喻造形聯想法的操作過程及欲表達的概念。

A wedding is an once-in-a-lifetime consumption for consumers. Because it is perceived as such, perfection is expected from the preparations to the final outcome. The wedding has to be special. Moreover, presents for the newlyweds and souvenirs handed out at the wedding are matters not to be taken lightly. For the field of product design, this quest for cultural commodities that emphasize personality and the metaphoric attachment of cultural sentiments to such products brings a new outlook for the creative industries around the wedding culture. Previous studies on image conversion methods for the metaphor and analogy constructing process were reviewed to obtain a design procedure which includes “association", “transformation”, and “representation”. Through practical implementation, discussions, analyses, and subsequent adjustments, these steps formed the basis of the formal association process and derived the “metaphoric formal association method” presented in this paper. The design procedure for the metaphoric formal association method was created using wedding merchandise as an example in the practice. Bringing an image into the product design gives the association process consistency and eliminates blind spots. Thus, designers could comprehend the whole procedure of the metaphoric association method and the concept that should be expressed.