Nancy’s Beauty美學商業計劃書

Abstract

Nancy’s Beauty美學是一個專注於提供個人化護膚服務的品牌，旨在為每一位顧客提供專業且細緻的肌膚管理，並結合身心療癒，幫助顧客重拾自信與美麗。品牌的誕生源自創辦人多年來在美容產業中的實務經驗，這些經驗不僅讓創辦人精通美容技術，還認識到顧客的需求不僅限於改善表面肌膚，還包括情緒的舒緩、身心的放鬆以及對自我照顧的回歸。這些需求成為了Nancy’s Beauty美學核心服務的出發點。Nancy’s Beauty美學的服務理念在於「以人為本、以專業為根、用心陪伴」，根據每位顧客的皮膚狀況、生活習慣及個別需求，量身定制專屬的護理方案。我們的技術不僅僅停留於常規療程的執行，更融合專業技術、情感關懷和持續性追蹤，確保顧客在每次療程後都能感受到實質的改變與持久效果。此外，我們會為顧客建立健康檔案並定期更新肌膚狀況，從而提供精準且可持續的長期護理服務。未來，Nancy’s Beauty美學目標是成為台灣最具溫度與信任感的美學品牌。我們將持續專注於提供高品質的個人化護膚服務，並根據顧客的需求逐步擴展業務範疇，提升顧客體驗。在競爭激烈的市場中，我們深信顧客對品牌的信任與依賴是成功的關鍵。透過專業與用心的服務，我們期望建立深厚的顧客關係，並成為顧客在肌膚護理與自我照顧過程中的首選品牌。我們將致力成為顧客日常護膚的可靠夥伴，持續為顧客提供所需的專屬關懷與支持。

Nancy’s Beauty is a brand dedicated to providing personalized skincare services, aiming to offer each customer professional and meticulous skin management combined with holistic wellness to help them regain confidence and beauty. The brand was born from the founder’s years of practical experience in the beauty industry, which not only equipped the founder with advanced beauty techniques but also fostered a deep understanding that customers' needs go beyond surface-level skin improvement. These needs include emotional relief, mental and physical relaxation, and a return to self-care. These insights became the foundation of Nancy’s Beauty's core services. Nancy’s Beauty’s service philosophy is “people-centered, rooted in professionalism, and accompanied with heart.” Each skincare plan is tailored to the customer’s skin condition, lifestyle, and personal needs. Our services go beyond routine treatments by integrating professional techniques, emotional care, and continuous follow-up, ensuring that each session brings tangible and lasting results. In addition, we create health records for our customers and regularly update their skin condition to deliver precise and sustainable long-term care.Looking ahead, Nancy’s Beauty aims to become Taiwan’s most trusted and warm-hearted beauty brand. We will continue focusing on high-quality personalized skincare services and gradually expand our business scope according to customer needs to enhance the overall customer experience. In a highly competitive market, we firmly believe that customer trust and reliance are the keys to success. Through professional and heartfelt services, we strive to build strong customer relationships and become the first-choice brand in skincare and self-care. We are committed to being a reliable partner in our customers' daily skincare routines, continually providing the personalized care and support they deserve.