線上學習網站使用者經驗量表之建構與評估－以英語學習網站為例

Abstract

資訊科技進步引領數位學習發展。因應國人提升國際競爭力的需求，英語學習網站如雨後春筍般出現。使用者選擇英語學習網站的首要條件除了客觀的實用性外，近來發現主觀感受－唯樂性及網站吸引力亦是重要因素。目前國內並沒有一套線上學習網站的評估標準，本研究從英語學習網站功能介面設計的主觀感受切入，旨在建構一份適用於國內的線上學習網站使用者經驗形容詞語意量表並加以驗證。 經由使用者經驗顧問、網站設計師、英語教師、語言專家共同討論及編修，以60名21至26歲的大學生為實驗對象，資料數據利用統計軟體進行分析，研究結果得一份三向度（實用性、唯樂性、網站吸引力）的31題七階形容詞語意量表。量表除了評估網站服務的實用性，更能量測出使用者的主觀感受，以有效評估國內線上學習網站的使用者經驗，同時做為線上學習網站服務規劃與設計的參考。

Advances in information technology continue to lead the development of digital learning. Many English learning websites were established for satisfying individuals’ needs of improving international competitiveness. Generally, users choose English websites based on the objective feelings - ergonomic quality. However, recent research found the subjective feelings - hedonic quality and website appeal might be also an important factor. Currently, we don't have standard for evaluate domestic learning website, the subjective feelings of English learning website interface design is an incision point, this study concentrate on construct and evaluate a user experience scale for domestic learning website. By discussion and compilation with user experience consultant, website designer, English teacher and linguist, experiment on 60 university students (from 21 to 26 years old) and analyze data through SPSS and AMOS. This study findings is a 7 point semantic differential scale have three factors (ergonomic quality, hedonic quality and website appeal) include 31 questions. This scale not only evaluated ergonomic quality of learning website service but also subjective feelings of user, which can assess domestic learning website user experience effectively and be consultation for learning website construction in the future.