運用重複形式於SDGs議題的海報創作與研究

Abstract

聯合國提出永續發展目標（SDGs）號召全球共創永續未來。透過不斷地重複整合與修正，建立永續的執行方針。重複不單是事物的純粹複製或是反覆發生，同時還具有時間上的持續與延伸。本研究以SDGs之議題進行切入，透過應用重複的設計表現形式反映生活中的重複和持續行為，藉此展現對於社會問題的積累與省思。本研究藉由文獻探討，針對SDGs、海報與重複的相關論述、歷史發展與構成形式進行歸納。根據海報傳遞的內容性質歸納出商業、文化、社會與公益、藝術海報等海報種類，總結文字、圖像、色彩和版面形式等海報基本構成要素以及歸納出5種重複表現形式分別為接近、相似、閉鎖、連貫與共同命運原則。續以美國科羅拉多國際海報雙年展2017，日本富山國際海報三年展2021，墨西哥國際海報雙年展2020，芬蘭拉赫第國際海報三年展2020，波蘭華沙國際海報雙年展2021和臺灣國際平面設計獎2021為搜集範圍，進行SDGs與重複兩主題之海報案例分析。本研究主要得出以下要點：文字多使用無襯線字體，為輔助敘述的功能；圖像多以生活中常見之具象元素作為出發，運用元素間的形態差異進行替換或是重新組合，色彩以複色搭配或是多色彩呈現，版面編排形式則以置於中心的中心式為大宗。重複表現形式中，相似原則為最常被使用的重複表現形式。應用重複表現形式時需根據主題需求運用適宜的原則，以避免視覺流於形式表面。最終以SDGs為海報創作主題，應用重複表現形式，產出17件海報作品。希冀透過海報創作呈現多元、獨特的視覺語彙，喚起觀者對於當前所身處之社會議題的共鳴與反思。

The United Nations has proposed Sustainable Development Goals (SDGs) to urge global collaboration on a sustainable future. Through ongoing integration and refinement repeatedly, the implementation policy on sustainability is established. Recalling on repetition is more than simple duplication or recurrence of things; it also represents the consistency and extension of time. This research elaborates from the subjects of SDGs, echoing the duplication and recurrence behaviors in life through repetitive design manifestation, and furthermore display the accumulation and reflection on societal issues.This study conducts an exploration through literature review, focusingon SDGs, posters and its repetition on related discourse, historical development and forms to summarize. From the content conveyed from the posters, it is then categorized into business, cultural, societal and public welfare, and artistic posters, as well as basic elements of posters like texts, images, colors, and layouts. This research then proceeds with a case study of SDGs and repetition themes using posters from the Colorado International Invitational Poster Exhibition 2017, International Poster Triennial in Toyama 2021, International Poster Biennial in Mexico 2020, Lahti International Poster Triennial 2020, International Poster Biennale in Warsaw 2021, Taiwan International Graphic Design Award 2021. The following main features are identified: the use of sans-serif fonts as supporting narratives, images often start from concrete elements, utilizing morphological differences between elements to replace or recombine, presenting colors in tertiary colors or multi-color schemes, and arranging layouts mostly by centered or tilted layouts. Five repetition manifestation can be identified based on repetition related literatures:"Proximity", "Similarity", "Closure", "Continuation", "Common Fate". The analysis of posters of repetition concludes that "Similarity" is the most frequently selected repetition manifestation. The suitable principle should be selected based on the theme when using the repetition manifestation to avoid a superficial focus on visual forms. Furthermore, poster creations follow the conclusions drawn from literature study and case analysis, using the 17 goals of the SDGs as the content of the theme and repetition as the manifestation to complete the creation of 17 poster works. The objective is to present a diverse and distinctive visual vocabulary through poster creation, at the same time evoking resonance in the audience to draw their attention to current societal and surrounding issues.