臺灣數位電影院發展研究

Abstract

數位電影是全球電影發展的趨勢和方向，是目前全世界電影產業的重要議題，被稱為電影技術的第三次革命。而數位電影發展的關鍵在於數位電影院的普及。國內雖然也積極輔導電影院轉型，但在2003年台北市西門町國賓電影院改採數位放映後，全國至今只完成了十五個電影院的數位化，相較於全球的發展，尚處於起步階段。 本研究先透過文獻探討，介紹數位電影院的關鍵技術及全球數位電影院重要發展國家的概況，接著以STEEP模型、五力分析及劇情分析法做為研究架構，以次級資料分析法、深度訪談法、電話調查法等三種研究方式蒐集資料。結合次級資料、訪談結果、電話問卷結果，對臺灣數位電影院的現況和發展進行描述、探索及分析。 經過對產業中各個構面的分析，本研究認為，國內數位電影院未來是否能普及化發展，取決於政府補助是否大幅增加、第三方單位是否出現以及未來數位電影院所提供異於傳統電影的內容是否在國內能刺激更多票房。透過劇情分析，本研究認為，未來最可能出現的情境為國內出現第三方公司、政府對數位映演的補助減少、而數位電影院所提供異於傳統電影的內容未能刺激更多票房，國內數位電影院數量穩定成長，但是數位電影院卻不能成為促成國內電影映演業復甦的契機。Being deemed as a tendency, even the third revolution of the cinema, digital cinema is one of the most important and prevalent issues currently in the film industry worldwide. Nonetheless, the key point to foster digital cinema is closely relating to the popularization of digital cinema screens. In Taiwan, although the administration is working hard to promote digital cinema theaters all the time, until now, only fifteen theaters have been transformed into digital ones since the first was established in 2003. This study introduced the experiences and status quo of the countries which are important in the field of digital cinema, and collected the problems they’ve faced while developing digital cinema. The framework of this study was combining the model of five competitive forces with STEEP-analysis and scenario-analysis. In respect of research method, this study has taken three methods including in-depth interview, telephone questionnaire, and secondary analysis to collect the necessary data. According to all the primary and secondary data collected, this study has described, explored, and analyzed the status quo and problems while developing digital cinema theaters in Taiwan. The results of this study showed whether digital cinemas in Taiwan will develope well depends on three elements: the subsidy from government, the occurance of a third party, and the effects on box office from different content provided by digital cinemas including “digital 3D movie” which is highly-expected by film industry worldwide. The most possible development of digital cinemas in Taiwan is estimated as following: firstly, a certain third party will be willing to enter the market; secondly, the subsidy from government will decrease; thirdly, the different content provided by digital cinemas won’t boost the box office too much. This study concluded that digital cinemas in Taiwan will increase stably in amount, but they are not considered as a remedy to resurrect Taiwan’s film exhibition industry.