臺灣國際運動及健身展廠商對永續發展目標認知之研究

Abstract

本研究旨在探討臺灣國際運動及健身展廠商對永續發展目標的認知情況。永續發展目標是聯合國提出的全球性議題,涵蓋了環境保護、社會責任和公司治理三個方面,並呼籲各界共同努力實現可持續發展。本研究首先回顧了過去的文獻資料,以瞭解運動健身產業在永續發展方面的背景和演變,並運用問卷調查法,以臺灣國際運動及健身展廠商為研究對象,探討他們對永續發展目標的認知程度。問卷包含了關於永續發展目標的認知、了解程度以及相關議題的重要性及實施滿意度評估等問題。本研究的統計分析採用描述性統計及重要-表現程度 IPA 分析法。 研究結果顯示,臺灣國際運動及健身展廠商對永續發展目標具有一定程度的認知。他們普遍了解永續發展目標的概念,並認為這些目標對他們的業務和行業具有重要性。然而,研究也顯示雖然廠商已經採取了一些相關的措施,對於某些具體的永續發展目標,廠商的實施程度仍有待加強。 總結而言,本研究對臺灣國際運動及健身展廠商對永續發展目標的認知進行了初步的探討。這些結果提供了對該行業在推動永續發展方面可能面臨的現況和挑戰的了解,並為進一步研究和實踐提供了參考。The purpose of this study is to explore the awareness of the sustainable development goals among exhibitors at Sports and Fitness Taiwan (TaiSPO). Sustainable Development Goals is a global issue proposed by the United Nations, covering environmental protection, social responsibility and corporate governance (ESG), and calling efforts to work together to achieve sustainable development. This study first reviewed existing literature to understand the background and evolution of sustainability development in the sports and fitness industry. Additionally, a questionnaire survey method was employed to investigate the level of awareness among exhibitors at TaiSPO to explore their level of awareness of sustainability goals. The questionnaire includes questions on the awareness and understanding of sustainability goals, as well as the assessment of the importance and satisfaction with the implementation of related issues. Descriptive statistics and Importance-Performance Analysis (IPA) are used for data analysis. The research results show that exhibitors have a certain level of awareness of sustainability goals. They generally understand the concept of sustainability goals and perceive their significance to their business and industry. However, the research also reveals that while exhibitors have taken some related measures, there is room for improvement in the implementation of specific sustainability goals. In conclusion, this study provides a preliminary exploration of the awareness of sustainability goals for sports and fitness industry. These findings offer insights into the current status and challenges the industry may face in promoting sustainable development and provide references for further research and practice.