台北靈糧堂視覺識別創作研究

Abstract

摘要 隨著時代進步與社會風氣日益的開放，有關宗教信仰的活動顯然日趨活躍。不同的宗教信仰對於宣傳信仰的方式由被動模式轉為主動且積極。普遍而言，人們在尋求內心平靜時，會來到廟宇朝盛且得到心靈慰藉；現在，信仰可能隨時出現在你我的周邊，這之間主要的差異在於宗教宣傳的方法。宗教是由人所組成的活動，本身有其組織，組織的成型有賴於形象的塑造。近年來所形成的宗教組織，如民間信仰的大甲媽祖繞境、慈濟功德會、客家義民廟...等等團體，皆導入視覺識別的應用，使其形象的塑造更加強烈，對外不只表彰象徵的精神，對內的組織管理更漸為一致化；其行銷的推廣從一般的宣傳刊物到媒體上多元化的宣傳，且相對地被大眾接受和認識。本創作研究將針對自己所信仰的教會台北靈糧堂作視覺識別的漸進探索。在個案分析中，首先將對台北靈糧堂的視覺識別之現況進行著墨，發掘了解它的歷史背景、核心價值、定位…等等外，並對視覺識別應用的項目更進一步搜集與解析，以利訪談前的具體準備。透過深度訪問談論和現今教會視覺的規劃上得知，台北靈糧堂並無系統性的視覺識別。本研究方向將導入視覺識別系統，結合文獻中國內外三間教會的視覺識別探討資料，其敘述內容如視覺識別的應用及著重的項目…等等，皆對研究上之創作有其參考價值，可做為創作所需的資訊主軸，並規劃且落實於台北靈糧堂的一系列視覺識別運用。

關鍵詞：視覺識別、符號學、宗教、台北靈糧堂Abstract Along with times progress and increasing social conduct great developed, religious belief action is becoming active obviously. The propagation way in different religious beliefs have transformed from passiveness to initiative and positive. In general, when people are looking for inner peace, they usually go on a pilgrimage to temple and try to have a soul comfort. At present, the faith could be appeared possible around us. The most discrepancy depends on the propagation way in religious. Religion is an activity that was composed of people, it have organization of its own. The organization is sharped from image molds. In late years, there are many religions were sharped, for example, Dajia Matsu, the Tzu Chi Foundation, the Hakka Yimin Temple…etc in Folk beliefs. For making the image molds more intense, all of them import visual identity application. Not only show the spirit of symbol external obviously, also make consistent with organization management internal. The promotion of marketing is from generally propagation journal to media diversification, as well as being acceptable and known by publicrelatively.The project will focus on visual identity and try to explore smooth in this study research with my faith, Bread of Life Christian Church in Taipei (BLCCT), To analyze the project, in regard to have good complete preparation interview, at first will understand the present situation with BLCCT visual identity. At the same time, get to know well its history background, core worthy, position…etc, also will have further collection and search in visual identity.From discussion through interview in depth and planned in vision of church, BLCCT does have no systematic visual identity current. The project direction will import visual identity system and combine references in three local and oversea churches of visual identity explored data, the description also focus on visual identity application and point…etc. The directions will bring a huge worthy reference and being important information in research. Meanwhile, will work and create a series of visual identity for BLCCT truly. Keyword : visual identity, Semiotics, religion, Bread of Life Christian Church in Taipei