尼加拉瓜和台灣咖啡業務經理之間的跨文化溝通應對模式

Abstract

跨文化溝通因為全球化而成為幾乎無法避免的狀況。對企業而言，不同文化間的溝通是一項重要的特點。跨文化溝通對任何國際企業均為至關重要的，如何與其他文化溝通的知識也應該成為一項重點技能。本調查聚焦在探討尼加拉瓜咖啡業務經理與其台灣同業所使用的跨文化溝通中之特性、困難及作法。本研究採用質性方法，以訪談作為資料採集的方式。本研究使用Atlas.ti軟體分析資料，採用開放性和主軸譯碼進行質性資料分析。結果顯示跨文化溝通過程中之特性，尼加拉瓜和台灣咖啡業務經理面對的四大困難，以及用來克服這些困難的七項成功做法。Intercultural communication is almost inevitable as a result of globalization. Communication between different cultures is an important characteristic for any company. Intercultural communication is important for any international business since the knowledge on how to communicate with other cultures should be a skill to be emphasized. This investigation is focused on exploring the characteristics, difficulties and practices of the intercultural communication used by coffee business managers of Nicaragua and their Taiwanese counterpart. This study adopted a qualitative approach, with interviews as a data collection method. Atlas.ti was the software used to analyze the data in this study. Open and axial coding were employed for the qualitative data analysis. Results showed characteristics during the intercultural communication process, four major difficulties that coffee business managers from Nicaragua and Taiwan face and seven successful practices to overcome these difficulties.