社區健康媒體之發展與評價

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dc.contributor.author劉潔心zh_tw
dc.contributor.author晏涵文zh_tw
dc.contributor.author劉貴雲zh_tw
dc.contributor.author邱詩揚zh_tw
dc.contributor.author廖梨伶zh_tw
dc.contributor.author李佳容zh_tw
dc.contributor.author賴妙芬zh_tw
dc.contributor.author羅逸平zh_tw
dc.date.accessioned2014-10-27T15:27:40Z
dc.date.available2014-10-27T15:27:40Z
dc.date.issued2000-12-??zh_TW
dc.description.abstract本研究旨在運用健康訊息傳播及社會行銷策略發展有效之社區媒體介入策略。本研究設計出三種以「閱聽人興趣為主」的媒體內涵，分別包括（1）社居報紙：針對上班族（2）小冊：針對社區老人（3）單張：針對社區媽媽。研究對象立意選取台北市文山區萬和社區，採系統分層隨機抽樣，共回收有效樣本222份問卷。本研究工具共分為二種（一）社區居民綠色消費媒體訊息成效問卷（二）媒體訊息成效街頭訪視問卷。 本研究透過量性與質性的評價結果發現，三個族群對其綠色消費媒體的整體評價大部分呈現正向滿意的結果，且從教育內涵標準上也能對社區居民的綠色消費覺察 度、知識、態度、自我效能及行為有正向的影響。zh_tw
dc.description.abstractA series of community media campaign programs designed to enhance green consumption awareness, knowledge, attitude, self-efficacy and behavior were developed and evaluated. Separate media (pamphlet, plat sheets, and community newspaper) were developed for each of three target audiences (elderly, housekeepers and working people) . Social marketing strategies concerning consumer orientation, segmentation, and marketing mix, were integrated in media design and testing. Health information processing strategies concerning information resource, message, channel, receptors and destination were also applied in media design. In a systematic randomized sampling with 222 community members, significant changes in green consumption awareness, knowledge, attitude, self-efficacy and behavior were observed at posttest questionnaire and street interviews.en_US
dc.identifierED1D223B-6169-53FB-BC66-3D6331FB45AFzh_TW
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/18070
dc.language中文zh_TW
dc.publisher健康促進與衛生與衛生教育學系zh_tw
dc.publisherDepartment of Health Promotion and Health Educationen_US
dc.relation(14)，69-93zh_TW
dc.relation.ispartof衛生教育學報zh_tw
dc.subject.other健康訊息傳播zh_tw
dc.subject.other社會行銷zh_tw
dc.subject.other社區媒體zh_tw
dc.subject.otherHealth information processingen_US
dc.subject.otherSocial marketingen_US
dc.subject.otherCommunity mediaen_US
dc.title社區健康媒體之發展與評價zh-tw
dc.title.alternativeDevelopment and Evaluation of a Community Health Campaign Program: Use of the Strategies of Health Information Processing and Social Marketingzh_tw

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