戶外解說牌版面設計滿意度之研究

Abstract

本研究聚焦於戶外解說牌版面設計，探討其對環境教育、解說服務、導覽和管理機構與遊客間關係的重要性。研究認為高品質的解說牌設計是旅遊景點提供優質服務的關鍵，並能在戶外環境中解決天氣和人力資源限制的問題，促進遊客的自主學習。本研究將深入分析解說牌的風格、色彩、文字內容、排版和字體等方面，評估這些設計元素對於提升遊客體驗和滿意度的效果，以判斷其是否真正符合公眾需求和獲得積極反饋。將聚焦於戶外解說牌的設計，強調其對遊客體驗的重要性。研究指出許多解說牌設計欠缺一致性，如字型、比例、間距等，影響遊客體驗。研究目標包括三方面：一是探討解說牌版面設計如何影響遊客的享樂體驗和認知體驗；二是分析遊客體驗如何共同作用於遊客滿意度上；三是瞭解遊客對於設計元素的偏好。對此，本研究運用結構方程模型（SEM）及PLS脫靴法，深入剖析解說牌的設計元素（如整體的平衡感、色彩搭配、字體）如何影響遊客認知、享樂體驗和滿意度。結果發現，解說牌的平衡感能夠顯著提高遊客的認知體驗；使人愉悅的色彩搭配直接增進享樂體驗；恰當的字體選擇則對這兩者均有正面效果，並間接地提高遊客的滿意度。享樂體驗和認知感受對滿意度直接正面的影響也得到實證。本研究強調解說牌在視覺設計上的細節對於增強遊客體驗和滿意度的關鍵作用，並表明精心的設計不僅能有效傳遞資訊，還能提升遊客對品牌或展覽的整體感受和滿意度。綜上，本研究強調解說牌的整體平衡感、色彩搭配和字體類型是提升遊客體驗和滿意度的關鍵設計元素。這些元素不僅影響遊客的美學感受，還影響其對資訊的理解。因此，戶外解說牌的設計應考慮不同遊客群體的需求和偏好，著重於提供豐富、多元且互動的體驗。這些發現對於戶外解說牌的設計者和經營單位業者具有實際意義，有助於提升旅遊目的地的整體吸引力和遊客滿意度。This study focuses on the design of outdoor explanatory panels and explores their importance for environmental education, interpretive services, guiding, and the relationship between management agencies and visitors. It posits that high-quality design of explanatory panels is key to providing excellent services at tourist attractions and can address the limitations posed by weather and human resources in outdoor settings, thereby promoting autonomous learning among visitors. This research will delve into aspects such as style, color, text content, layout, and font of explanatory panels, evaluating the effect of these design elements on enhancing visitor experience and satisfaction, and determining whether they truly meet public needs and receive positive feedback.The study emphasizes the design of outdoor explanatory panels and their significance for the visitor experience. It notes that many explanatory panel designs lack consistency in aspects such as font type, proportions, and spacing, affecting visitor experience. The research objectives include exploring how the quality of explanatory panels influences visitors' hedonic and cognitive experiences; analyzing how these experiences jointly impact visitor satisfaction; and understanding visitor preferences for different design elements. Through Structural Equation Modeling (SEM) and Partial Least Squares (PLS) bootstrapping analysis, this study thoroughly investigates the impact of explanatory panel design features (overall balance, color coordination, font) on users' cognitive experience, hedonic experience, and satisfaction. The findings reveal that theoverall balance of explanatory panels significantly enhances cognitive experience; color coordination has a direct positive effect on hedonic experience; and font choice significantly benefits both experiences, indirectly affecting satisfaction. Moreover, the direct positive impacts of hedonic and cognitive experiences on satisfaction were also confirmed. These findings highlight the importance of considering visual design elements when designing explanatory panels to enhance user experience and satisfaction, indicating that careful design can not only convey information but also enhance the overall experience, thereby increasing positive perceptions and satisfaction with the brand or exhibition.In summary, the study underscores that the overall balance, color coordination, and font type of explanatory panels are key design elements for improving visitor experience and satisfaction. These elements affect not only the aesthetic perception of visitors but also their understanding of information. Therefore, the design of outdoor explanatory panels should consider the needs and preferences of different visitor groups, focusing on providing rich, diverse, and interactive experiences. These findings have practical implications for designers of outdoor explanatory panels and tourism operators, helping to enhance the overall appeal of tourist destinations and visitor satisfaction.