康輔入魂：看高階經理人如何用康樂輔導活動玩出企業願景領導

Abstract

本研究目的在於以台灣百家電子商務企業主的觀點，來闡述康樂輔導活動的培訓手法是否有效，並對於未來在經營公司內部及領導部分有明顯具體的效用。也希望藉此研究，打破外界對於康樂輔導活動的刻板印象，亦即停留在娛樂與休閒的層級，讓康樂輔導活動的深度和應用層面提升。另外一方面也提供企業主有別於一般教育訓練模式的選擇，透過康樂輔導活動的操作和體驗，可供企業主另外一種管理與培訓的新手法，進入門檻較低，員工接受度高，培訓效果和訓後成效顯著的方式。 本研究採取半結構式的深度訪談法與內容分析法，訪談對象為2014年阿里巴巴評選出來的前十大優秀網商的企業負責人或高階經理人共10名，他們曾因為阿里巴巴所舉辦的網商教育訓練當中，接觸過康樂輔導活動的培訓方式，進而推動至公司企業內部，造成影響。因此期望從他們現身說法的經驗，分析出康樂輔導活動未來可推動和前進的方向。 研究結果：經由企業主或高階主管深度訪談後，每位企業主或高階主管都覺得經過康輔活動的培訓，員工及主管回到工作崗位上時，皆有明顯的改變。不僅提升工作積極度，工作場所的氛圍也更趨和諧，對於領導公司未來發展方向有新的作法與改變的成效。結論：康樂輔導活動是一種不但可以提升個人與團隊成員的領導能力，更可以協助企業主在公司內部領導上有具體的幫助，進而提升企業的競爭力。 建議：康樂輔導是台灣原生的一種客制化的激勵手法，也是一種體驗式學習的教育訓練手法，且與一般著名的教育訓練單位有著標準作業流程不同。這樣客制化的康樂輔導培訓更符合台灣企業精神與在地化，可建議更多台灣企業主可採取這種有效、有趣的方式，來提升公司的員工及主管的領導能力，持續創造企業的永續經營的動力。This research is based on the perspectives of more than 100 E-Commerce Business leaders, and their opinions on the effectiveness to apply recreation in their internal training on leadership and entrepreneurship. Besides stereo types of recreation, this study would also like to offer the business leaders an interesting and effective approach to train their employees. The research conducted semi-structured interviews on top 10 business owners selected by 2014 Alibaba’s BEST E-Commerce Businesses index, who have previously attended recreation camp activities designed by this research, and share with us the successful stories after their experience. This study also looks for other 90 E-Commerce business owners who have also participated in the same activities to answer the questionnaire, using SPSS software running ANOVA to reach a specific conclusion that recreation can help the internal visionary leadership in comparison to other entities when choosing a training program. Research result: after having interviewed business owners, the outcome is very positive and apparent. According to those owners, employees started taking more initiatives and the workplace ambiance transformed into more harmonious atmosphere. To conclude: recreation is an activity which enables team players as well as individuals to enhance their leadership skills. Moreover, it can also help business leaders to retain specific results furthering advance overall competitiveness. Recommendation: recreation is originated in Taiwan which can be customized to inspire different target results of a business entity in spite of its differences from other reputable training programs with standard operation procedures. Since it might better serve the purposes for local companies, therefore, it is better recommended for Taiwanese companies to take this effective and appealing alternative to raise the leadership skills among employees and management level towards building a sustainable, dynamic business.