教師著作
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Item Female online shoppers: Examining the mediating roles of e-satisfaction and e-trust on e-loyalty development.(2015-01-01) 周世玉; Shihyu Chou; Chi-Wen Chen; Jiun-You LinItem A comparison of bullwhip effect in a single-stage supply chain for autocorrelated demands when using Correct, MA, and EWMA methods.(2010-07-01) 周世玉; Jui-Lin Wanga; Ju-Hsiu Kuob; Shih-yu Chouc; Sheng-Zhi WangdIn this paper, the three Correct, MA, and EWMA Methods for series demand function model (ARiMA(1, 0, 0), ARiMA(0, 0, 1), ARiMA(1, 0, 1)) have been described, formulated, and presented to examine the influence of forecast-updating methods between order quantity and actual demand in the amplifications of bullwhip effect. By using these forecast-updating methods comparison, the optimal solution of the bullwhip effect control Policies with a time-series technique under a basic one supply chain stage perspective can be obtained. Through the comparison of the more flexible bullwhip effect control Policies, a more efficient demand function model strategy of the parameter setting, using and the integrated application method in the supply chain management procedure was decided to use. In addition, a simulated procedure and systems analysis regarding these series demand uncertainty modeling parameters will be conducted to investigate the fluctuation effects on the amplifications of bullwhip effect. The proposed method permits controlling the retailer orders’ variability above the other factors in the bullwhip effect.Item A Final Price Prediction Model for English Auctions -- A Neuro-Fuzzy Approach.(2013-02-01) 周世玉; Chin-Shien Lin; Shihyu Chou; Shih-Min Weng; Yu-Chen HsiehItem 體驗行銷對節慶活動形象及重遊意圖影響之探討--以臺中元宵燈會為例(國立臺北大學企業管理學系, 2010-06-01) 周世玉; 蕭家旗; 陳麒文; 陳苡廷體驗行銷在各式的商業活動議題中已成為重要的觀念，但過去卻少有研究將體驗行銷的概念導入到節慶活動裡。本研究將Schmitt(1999)的體驗行銷理論與Baloglu and McCleary(1999)的節慶形象形成之概念相互結合，探討體驗行銷在台中元宵節慶活動中所扮演的角色，以及瞭解此行銷體驗如何形成認知及情感形象，並進一步觸動再遊的意圖。使用結構方程模型分析後發現，當體驗行銷能夠在節慶活動中充份表現時，該活動的認知形象會提昇，然而，此體驗行銷並不會直接影響節慶活動的情感形象，而是間接的透過認知形象來產生；此外，當節慶活動的認知以及／或情感形象較佳時，遊客的推薦及再遊玩的行為意圖會提高。研究結果確認了體驗行銷在節慶活動中是影響活動形象及重遊意圖的重要前置因素，此結論可供未來規劃舉辦相關節慶活動時參考。