新創企業開發創新產品之決策框架研究 - 以德國一新型失禁產品之開發案為例

Abstract

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This thesis investigates how an innovative product can be successfully brought to market by an entrepreneur or a start-up and develops an overall framework to help entrepreneurs determine whether to introduce the innovative product in a market or not. Important frameworks such as the business model canvas or the innovation diffusion theory are examined in the literature review. The research methodology applied in this thesis is the case study approach, which allows to retain a holistic and real-world perspective. The case study presented is about a patent application submitted in 2015 for an incontinence valve. The evaluation framework considers technology feasibility, market potential, core partner and business model and is applied to the case study. This framework is intended to provide a guideline on whether an invention could be commercially applicable or not. The decision framework is successfully applied to the case study and it can be concluded that the examined innovation is commercially viable.