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運動與休閒學院
運動休閒與餐旅管理研究所
學位論文
以社會認知及使用與滿足理論探討觀眾與YouTuber之擬社會關係對用餐購買意圖之影響
以社會認知及使用與滿足理論探討觀眾與YouTuber之擬社會關係對用餐購買意圖之影響
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Date
2024
Authors
朱建樺
Chu, Chien-Hua
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https://etds.lib.ntnu.edu.tw/thesis/detail/352b3fca61bad37c83d18b29423ba36b/
http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123779
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