以社會認知及使用與滿足理論探討觀眾與YouTuber之擬社會關係對用餐購買意圖之影響
| dc.contributor | 方進義 | zh_TW |
| dc.contributor | Fang, Chin-Yi | en_US |
| dc.contributor.author | 朱建樺 | zh_TW |
| dc.contributor.author | Chu, Chien-Hua | en_US |
| dc.date.accessioned | 2024-12-17T03:41:16Z | |
| dc.date.available | 2029-06-25 | |
| dc.date.issued | 2024 | |
| dc.description.sponsorship | 運動休閒與餐旅管理研究所 | zh_TW |
| dc.identifier | 61031022A-45231 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/352b3fca61bad37c83d18b29423ba36b/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/123779 | |
| dc.language | 中文 | |
| dc.title | 以社會認知及使用與滿足理論探討觀眾與YouTuber之擬社會關係對用餐購買意圖之影響 | zh_TW |
| dc.title | Exploring the Impacts of the Social Cognitive Theory and the Uses& Gratification Theory on the Purchase Intention in the Restaurant and the Mediating Role of the Para-Social Relationship between Viewers and YouTubers | en_US |
| dc.type | 學術論文 |