The Effect of Argument Quantity on Product Attitude and Attitude Certainty
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Date
2011
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Abstract
The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.
The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.
The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.
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Keywords
態度確定性, 語境效應, 態度的轉變, 不明確的參數, 確定的, 偏置校正, Attitude Certainty, Context Effect, Attitude Change, Ambiguous Argument, Unambiguous Argument, Bias Correction