The Effect of Argument Quantity on Product Attitude and Attitude Certainty
| dc.contributor | 蕭中強 | zh_TW |
| dc.contributor | Chung-Chiang Hsiao | en_US |
| dc.contributor.author | 桑吉 | zh_TW |
| dc.contributor.author | Gediminas Sungaila | en_US |
| dc.date.accessioned | 2019-09-03T09:58:51Z | |
| dc.date.available | 2011-8-15 | |
| dc.date.available | 2019-09-03T09:58:51Z | |
| dc.date.issued | 2011 | |
| dc.description.abstract | The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude. | zh_TW |
| dc.description.abstract | The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude. | en_US |
| dc.description.sponsorship | 管理研究所 | zh_TW |
| dc.identifier | GN0698550148 | |
| dc.identifier.uri | http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0698550148%22.&%22.id.& | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/94742 | |
| dc.language | 英文 | |
| dc.subject | 態度確定性 | zh_TW |
| dc.subject | 語境效應 | zh_TW |
| dc.subject | 態度的轉變 | zh_TW |
| dc.subject | 不明確的參數 | zh_TW |
| dc.subject | 確定的 | zh_TW |
| dc.subject | 偏置校正 | zh_TW |
| dc.subject | Attitude Certainty | en_US |
| dc.subject | Context Effect | en_US |
| dc.subject | Attitude Change | en_US |
| dc.subject | Ambiguous Argument | en_US |
| dc.subject | Unambiguous Argument | en_US |
| dc.subject | Bias Correction | en_US |
| dc.title | The Effect of Argument Quantity on Product Attitude and Attitude Certainty | zh_TW |
| dc.title | The Effect of Argument Quantity on Product Attitude and Attitude Certainty | en_US |