NFT創新商業模式之探討─以博物館數位典藏為例

Abstract

非同質化代幣（Non-Fungible Token, NFT）隨著數位科技的發展，已成為全球文化資產與數位藝術市場的重要交易工具。基於區塊鏈技術，NFT 確保數位資產的唯一性、不可篡改性與可追溯性，廣泛應用於藝術品、音樂、遊戲與文化遺產領域。博物館作為文化保存與教育機構，在數位轉型過程中，逐步探索 NFT 在館藏管理、商業模式與行銷策略的應用。本研究旨在探討博物館導入 NFT 的可行性與挑戰，分析其如何提升文化資產價值、拓展財務來源並促進觀眾參與，以達成永續經營。透過文獻回顧與案例分析，本研究發現 NFT 可提升館藏數位化的真實性與市場價值，促進限量數位藏品、會員卡與虛擬展覽等新商業模式，並結合社群媒體與元宇宙技術，強化博物館的品牌影響力與觀眾參與度。此外，NFT 亦為博物館與科技企業、藝術家等跨界合作提供新機會，促進文化內容的全球流通與再創作。然而，NFT 也帶來智慧財產權與法規風險、價格波動及技術門檻等挑戰，博物館需建立符合法規的發行策略與完善的風險控管機制，確保技術應用符合其文化使命與社會責任。本研究可作為博物館發展 NFT 策略的重要參考，促進其在數位時代的永續發展與文化傳播。

Non-Fungible Tokens (NFTs) have emerged as a transformative tool in the global cultural asset and digital art markets. Powered by blockchain technology, NFTs ensure authenticity, uniqueness, and traceability, making them increasingly relevant to museums seeking digital transformation. This study explores the feasibil-ity and challenges of NFT adoption in museums, focusing on its impact on collection management, revenue generation, and audience engagement.Findings indicate that NFTs enhance cultural asset value through digitization, support innovative business models such as digital collectibles and virtual exhibitions, and strengthen museum marketing via social media and the metaverse. Additionally, NFTs facilitate cross-sector collaborations, promoting global cultural circulation. However, chal-lenges include legal uncertainties, market volatility, and technical barriers, necessi-tating clear regulatory frameworks and strategic implementation.This study con-cludes that while NFTs offer museums new opportunities for digital expansion, care-ful planning, legal safeguards, and risk management are essential. The insights pro-vided serve as a reference for museums navigating NFT integration to achieve sus-tainable cultural engagement in the digital era.